CALIFORNIA THRIVES ON MILK LOGO

The California Thrives on Milk logo captures the spirit of the month-long wellness events of the same name. The logo features a laid-back, sunglasses-wearing bear sipping milk, blending California’s iconic grizzly with sunny, beachy vibes. The playful illustration appeals to kids and was used on giveaway items during the California Milk Processor Board’s free educational events, promoting nutrition and wellness in underserved communities as part of National Dairy Month.

Role: Branding Designer