STARBUCKS: MINT MOCHA CHIP FRAPPUCCINO

I designed this print ad for Starbucks’ Mint Mocha Chip Frappuccino, crafted especially for the U.S. Hispanic market. The concept draws from a key insight: for Hispanics, coffee isn’t just a drink—it’s a reason to gather, connect, and share meaningful moments.

To capture this spirit, I wove in conversational phrases you might overhear during lively Starbucks chats. The hand-drawn lettering adds a cozy, welcoming touch, reminiscent of the chalkboard menus that make coffee shops feel like home.

Role: Art Direction & Graphic Design