MIGRANTES BRANDING

The Migrantes logo was created for the upcoming YouTube content series “Migrantes”, a series of short documentaries showcasing the diverse experiences of immigrants in the U.S. by documentary photographer David Andrade.

The font Ohno Blazeface was chosen to represent the culturally rich history of immigrants, and the hand-stretched serifs symbolize the community coming together to become stronger. The deep brown reflects resilience, earth, and heritage, while the mustard yellow represents warmth, hope, and the journey toward a brighter future.

More than a content series, “Migrantes” is a celebration of identity, storytelling, and pride, also extending into an apparel line that lets you wear your immigrant experience with confidence.

Role: Branding Designer / Art Director / Apparel Designer • Photographer & Videographer: David Andrade