GOT MILK?: BONES LOVE MILK

We launched the "Bones Love Milk" campaign to combat the decline in milk consumption among preteens and teens and successfully expand the reach of the Got Milk? brand beyond the traditional market of Moms. Alongside the online campaign, a coffee table book was produced, featuring gripping photos of hardcore skateboarding and BMX mishaps, showcasing some of the top skaters. The campaign emphasizes the vital role of natural milk as nature's ultimate energy drink, which is essential for powering the body during intense physical activities.

Role: Art Direction • CW: Cameron Murray. •. ECD: Sebastian Garin. •. CCO: Marty Orzio