DISCOVER: ACCEPTANCE
Being misunderstood isn’t just frustrating—it’s bad for business. Take Discover, a credit card many wrongly believe isn’t widely accepted. The truth? Discover is accepted at 99% of places in the U.S. To flip this misperception, we tackled the concept of “acceptance” with a bold, witty twist. The campaign brought humor and local flavor (L.A., New York, and Chicago) to the forefront with over 175 clever, customized headlines across print and digital billboards. Each one playfully poked fun at America’s social habits, all while driving home a simple, undeniable truth: using Discover is always an acceptable move.
Read more about the campaign in AdAge, Little Black Book, and The Stable.
Role: ACD Art / Creative Lead • ACD CW / Creative Lead: Kristi Lira • AD: Will Stearns CWS: Andrew Boyer & Luke Roloff
GCD: Martin Insua • ECD: Kirsten Rutherford • CCO: Renato Fernandez
