PRINCIPAL FINANCIAL: BENEFITS OF BENEFITS

In this campaign for Principal Financial Group, we focused on what really matters for a business's longevity: its people. We leveraged statistics with real customer success stories to showcase why benefits are essential for attracting and retaining employees.

We brought stories to life through the lens of business owners, showing how the right benefits help them attract and retain great employees, ultimately positively impacting everyone. The social films highlight emotional, in-depth stories from the viewpoint of real clients like Bob’s Red Mill and Renteria Wines, while the TV/OLV films showcase how Principal can help businesses face challenges.

Role: Associate Creative Direction / Art Director • ACD CW: Jeff Barry • CD: Grant Holland
GCD: Gavin Milner • CCO: Renato Fernandez

SOCIAL VIDEOS

TV / OLV SPOTS