THE BREASTIE APP LAUNCH CAMPAIGN

Breastie is more than an app. It’s a lifeline. A place where breast cancer patients and survivors can connect with others who truly get it. Because while friends and family mean well, nothing compares to talking to someone who understands not just the experience but the complex mix of emotions that come with it. The fear, the frustration, the hope, the relief, and everything in between.

The launch campaign puts those emotions front and center. Teaser posters, billboards, and magazine ads highlight the full spectrum of feelings—not just the silver linings. Because true support isn’t about staying positive. It’s about being seen, heard, and understood.

To amplify the message, we partnered with celebrity survivors and advocates to share their own stories, invite followers to download Breastie, join the conversation, and find the support they deserve.

Role: Creative Strategy / AD / CW