DISCOVER PERSONAL LOANS: THE BRIGHT SIDE

Personal loans are often viewed negatively, causing feelings of hesitation and stress. That's why Discover Personal Loans wanted to break the stigma surrounding loans in a way that wouldn't overpromise. Instead, we empathized with our audience's concerns and validated their experiences with costly life situations. Loans are not a personal failure but an opportunity for a brighter future.

Role: Associate Creative Director / Art Director • ACD CW: Kristi Lira • AD: Sarah Ko • CW: Alex Escalera
ECD: Kirsten Rutherford • CCO: Renato Fernandez